Privacy Policy

Effective Date: May 1, 2025

Last modified: May 2, 2025 

Introduction 

This privacy policy applies to your interactions with Affitto Motors LLC (“Company,” or “We”) through our websites, mobile applications, physical locations, customer service channels, and other services that reference or link to this privacy policy (collectively, the “Services”). These Services may include both online and offline activities, such as using our digital platforms, visiting our premises, or communicating with us directly. This privacy policy may be supplemented by additional notices or terms provided at the time your information is collected. 

The Types of Information We Collect 

We collect information about you in three main ways: through information you directly provide to us, from third-party sources, and through automatic data collection when you interact with our Services. 

Information You Provide to Use 

The types of personal information that we collect directly from you depends on how you interact with us and the Services, which may include: 

• Contact details, such as your name, email address, postal address, birthdate, government identification, and phone number; 
• Payment and billing information, such as credit or debit card numbers, billing address, and transaction details; 
• Insurance information, such as insurer name, policy number, coverage details, and documentation required for vehicle rentals or incident claims; 
• Health and medical information, such as details about relevant health conditions necessary to provide adaptive driving devices or other accommodations for a safe and comfortable rental experience; 
• Account login credentials, such as usernames and passwords, password hints and similar security information; 
• When you use our services, you may provide biometric information such as facial recognition or fingerprint scans for identity verification. 
• Program-related identifiers, such as membership IDs, program IDs, and details indicating participation in corporate or rewards programs; 
• Communication records, such as emails, call recordings, and chat messages with our customer service or roadside assistance teams; 
• Travel-related information, such as flight numbers, arrival times, and travel itineraries if you choose to link or provide them; 
• Comments, feedback and other information you provide to us, including search query data survey responses, and questions or information you send to customer support; and/or 
• Interests and communication preferences, including preferred language. 

Information Gathered from Third Party Sources 

• We also may obtain contact details and other information about you from our affiliates and from other third parties, including: 
• Travel booking platforms and other reservation channels; 
• Service providers, such as car maintenance and roadside assistance companies;
• Licensees, including franchisees and partners in our rental network; 
• Airlines, hotels, and membership clubs that share booking or loyalty program details; 
• Payment card companies, including billing information and transaction details; 
• Advertisers and other business partners who share marketing or promotional data; 
• Employers (for corporate rentals or employee benefit programs); 
• Social media platforms, consistent with your sharing preferences and privacy settings; 
• Information from vehicle manufacturers and in-car technology providers, such as Apple CarPlay, which may collect telematics or personal data in accordance with their own privacy policies; 
• Biometric data processed by third-party verification services such as QuickPass, used solely to authenticate your identity. 
• Other third-party sources that are legally permitted to share your information with us. 

Information Automatically Gathered 

• We may also automatically collect information about how you and your device interact with the Services, including: 
• Device and usage information, such as hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type, and activity on our Services, including access times, pages viewed, links clicked, and the page visited prior to navigating to our Services; 
• Location information, which may include precise location data from your device, in accordance with your device permissions. You can disable the collection of location information at any time; 
• Transaction data, such as rental price, transaction date, and location when making a reservation or booking a rental through our Services; 
• Vehicle and telematics data, such as information collected automatically from vehicles equipped with telematics systems, onboard devices, or built-in technologies (“Connected Vehicles”). Connected Vehicles may provide information about vehicle condition, damage and accident events, performance, diagnostics, mileage, acceleration, braking, speed, fuel consumption, fuel level, tire pressure, odometer readings, location, direction, and movements as well as camera images (interior and exterior), and audio recordings (Collectively, “Connected Vehicle Data”). Connected Vehicle Data is typically associated with the vehicle but may be linked to you and treated as personal information. If you are unsure whether your rental vehicle is a Connected Vehicle, please speak to a member of our team at the rental location or contact us using the information provided in this Policy. 

Please always unpair your device and ensure that you take the necessary steps to remove your information from the system when you return the vehicle at the end of your rental period. If you do not do this, your information may be retained in the system and could be accessed by anyone who is authorized to use the vehicle. Connected Vehicle Data may be received by the manufacturer of the Connected Vehicle or the owner of the built-in service prior to it being received by us. 

The technologies we use for this automatic data collection may include: 

● Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when your browser interacts with our Services. 

● Flash Cookies. Certain features of our Services may use local stored objects (or Flash Cookies) to collect and store information about your preferences or your activity while interacting with our Services. Flash Cookies are not managed by the same browser settings as those used for Cookies. 

● Web Beacons. Our Services and emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email

and for other related Services statistics (for example, recording the popularity of certain website content and verifying system and server integrity). 

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on your personal computer or mobile device when you go offline, while Session Cookies are deleted as soon as you close your web browser. 

How and Why We Use Your Information 

• Depending on how you interact with us and the Services, We use your personal information to: 
• To provide and manage our services, including creating and managing your account, activating and managing your access to the Services, processing and fulfilling reservations or other transactions, and administering your rental records and fees; 
• To support vehicle features and enhance functionality, including enabling remote services such as contactless rentals, remote lock/unlock, engine disable, and automatic transmission of vehicle data (e.g., location, odometer, fuel level); 
• To verify identity, including confirming your identity and validating identity documents; 
• To provide technical and customer support, help maintain the security and functionality of the Services, diagnose problems, and ensure the Services work safely and as intended; 
• To communicate with you, including responding to your inquiries and requests, providing updates about reservations or account activity, and sending transactional or service-related messages via email, phone, text, or push notification; 
• To personalize your experience, including offering customized content, remembering your preferences, and tailoring promotions and advertising to your interests and location; 
• To provide marketing and promotional content, including messages and offers about our products, services, events, contests, and those of our affiliates or trusted third parties, across various platforms including email, SMS, websites, apps, and social media; 
• To conduct user research and promotional activities, such as inviting you to participate in surveys, beta testing, sweepstakes, or competitions; 
• To analyze and improve our business, including identifying usage trends, performing audits, conducting research, testing new services, analyzing customer preferences and behaviors (including Connected Motorcycle Data), and evaluating the effectiveness of marketing and operational performance; 
• To manage our fleet and services, including vehicle maintenance, enabling third-party vehicle apps, improving road safety, and recovering lost, stolen, or towed vehicles; 
• To comply with legal obligations and enforce policies, including responding to legal requests, maintaining the safety and integrity of our systems and assets, preventing fraud, resolving disputes, enforcing agreements, and complying with applicable laws and regulations; 
• To support business transactions, such as evaluating or completing mergers, acquisitions, asset sales, restructurings, or other corporate transactions where personal information may be part of the transferred assets. 

How We Share Your Information 

We may share Your personal information in the following circumstances: 

● With Service Providers: We may share your personal information with third-party vendors, contractors, or agents ("Service Providers") who perform services on our behalf. These may include services such as payment processing, customer support, marketing, IT services, telematics data analysis, and identity verification. These Service Providers are contractually obligated to protect your information and use it only for the purposes specified by us. 

● For Business Transfers: We may disclose or transfer your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company. 

● With Affiliates: We may share your information with our affiliates, including our parent company, subsidiaries, joint ventures, or other companies under common control, provided they are bound by this Policy. 

● With Business Partners: We may share your information with trusted business partners to offer you products, services, or promotions that may be of interest to you, such as insurance providers or travel affiliates. 

● With Other Users: If you post information in public areas while interacting with our Services, such as reviews or forums, that information may be accessible by all users and the general public. 

● With Law Enforcement or Regulators: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency), including to meet national security or law enforcement requirements. 

● With Your Consent: We may disclose your personal information for any other purpose with your explicit consent. 

Data Retention 

We may retain your information for as long as you have an account with the Company, as needed to provide you our Services, or as otherwise necessary for the processing purposes for which the information was originally collected and any other legitimate business purpose, including, for legal, archival, accounting, and/or audit purposes. 

To determine the appropriate duration of the retention of personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information, and whether we can attain our objectives by other means, as well as our legal, regulatory, tax, accounting, and other applicable obligations. 

Once retention of the personal information is no longer necessary for the purposes outlined above, we will either delete or de-identify the personal information or, if this is not possible (for example, because personal information has been stored in backup archives), then we will not further process the personal information until deletion or deidentification is possible. 

How Information is Protected 

The security of personal information is important to us. We take reasonable steps designed to protect personal information from unauthorized use, access, disclosure, alteration, destruction or loss. You are responsible for keeping your account safe. Do not share your passcode, membership and pin numbers with anyone. Please be mindful that hackers and scammers may impersonate us or our website. For more information about phishing, please visit https://www.consumer.ftc.gov/articles/0003-phishing. If you suspect an unauthorized use or security breach of your information, you must notify our customer service as soon as possible! We are not responsible or liable for any loss or damage if your account passcode, membership numbers and pin numbers are stolen or used inappropriately. 

Links to Other Websites 

Our Services may contain links to other websites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. 

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services. 

Children Under the Age of 13 

Our Services are not intended for children under 13 years of age. No one under age 13 may provide any information to us. We do not knowingly collect personal information from children under 13. If you are under 13, do not register for our Services, make any purchases or reservations through for our Services, use any of the interactive or public comment features of our Services or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at: 

111 North Wabash Ave 

STE. 100 

Chicago, IL 60602 

affittoapp312@gmail.com 

(312) 725-9016 

Your Opt-Out Choices 

● If you would like to opt-out of receiving marketing e-mails: Click the “unsubscribe” at the bottom of an e-mail we send you, or log into your account and update your profile, or contact any customer service representative. 

● If you would like to opt-out of receiving marketing text messages: For Affitto, text the word “STOP” in response to the text message you receive. For more information about our text message communications and your options for opting out, as well as additional terms, please see our SMS Policy here. 

● If you would like to opt-out of receiving tailored online advertisements from us and our partners: Adjust your cookie preferences for this site by clicking the “Your Privacy Choices” link in the footer of the website and following the instructions. Alternatively, you can set your browser or device to refuse all cookies or to indicate when a cookie is being sent. Check your specific browser’s website to learn how to adjust your cookie settings. Please note that if you opt-out of tailored advertising, you will continue to receive general ads. To learn about online advertising and your choices click here: http://www.networkadvertising.org/choices/ or http://www.aboutads.info/choices/ (if you are a US visitor) or http://www.networkadvertising.org/choices/ or http://youradchoices.ca/choices/ (if you are a Canadian visitor). You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences. You must perform the opt-out on each browser or device you use. 

These opt-out choices may not affect online advertising that is not cookie-based. Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you may need to opt-out again. Please note that when you “opt-out” of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our services. In addition, third parties may still use cookies to collect information about your use of our services, including for analytics and fraud prevention as well as any other non-advertising purpose. 

You can stop sharing the location information of your mobile device through the applicable Affitto App by turning off location services or by uninstalling the App. If you would like to uninstall the Affitto app: Use the standard uninstall processes as may be available as part of your mobile device or via the application marketplace or network from which you downloaded the app. You may also be able to limit mobile interest-based advertising through the settings on your mobile device by selecting “Ask Apps Not to Track” (iOS) or “opt-out of interest based ads” (Android). 

You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app. You may be able to limit the use of location data for advertising purposes by adjusting your location services settings on your mobile device. 

Your California Privacy Rights: 

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about California residents' privacy rights, visit the CCPA privacy notice for California Residents. 

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Services who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to: affittoapp312@gmail.com. 

California Notice of Financial Incentive 

The following disclosures only apply to residents of the State of California. 

We may choose to provide programs and other offerings intended to provide benefits to eligible participants that qualify as financial incentives under certain privacy laws. For example, the financial incentives we may choose to make available to interested individuals may include loyalty or membership programs, as well as discounts, coupons and other special offers for engaging with us. 

To obtain access to certain of these programs and other offerings, we may ask to collect or share an interested individual’s personal information, including name, contact information, and purchase history. We have determined that the value of any of these programs and other offerings are reasonably related to the value of the personal information we would receive and otherwise process in connection with these programs and offerings, based on our reasonable but sole determination. We estimate the value of the personal information we would receive and otherwise process in connection with these programs and offerings by considering the expense we would incur in collecting and processing the personal information, as well as the expenses related to facilitating the program or offering. 

The terms applicable to each program and other offering will be provided at the time an eligible individual is offered an opportunity to participate. Interested individuals can opt-in to these financial incentives by following the instructions presented at the time the offer is made. Participating individuals may withdraw from our programs and other offerings at any time by following the instructions provided in connection with each offering or emailing us at affittoapp312@gmail.com. 

Additional U.S. State Privacy Disclosures 

Depending on your state of residency and subject to certain legal limitations and exceptions, you may be able to exercise some or all of the following rights: 

The Right to Know 

The right to confirm whether we are processing personal information about you, and for residents of certain states, to obtain certain personalized details about the personal information we have collected about you, which may include: 

1. The categories of personal information collected;

2. The categories of sources of the personal information; ● The purposes for which the personal information were collected; 

3. The categories of personal information disclosed to third parties (if any), and the categories of recipients to whom this personal information were disclosed (or, for Oregon residents only, a list of the specific third parties to whom personal information has been disclosed); 

4. The categories of personal information shared for targeted or cross-context behavioral advertising purposes (if any), and the categories of recipients to whom the personal information were disclosed for these purposes; and 

5. The categories of personal information sold (if any) and the categories of third parties to whom the personal information was sold.

The Right to Access & Portability 

The right to obtain access to the personal information we have collected about you and, where required by law, the right to obtain a copy of the personal information in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance.

The Right to Correction 

The right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information.

The Right to Opt-Out of Targeted Advertising

The right to direct us not to use or share personal information for certain targeted advertising purposes.

The Right to Opt-Out of Sales 

The right to direct us not to sell personal information we have collected about you to third parties.

The Right to Request Deletion 

The right to request the deletion of personal information we maintain about you.

Depending on your state of residence, you may also have the right not to be subject to retaliatory or discriminatory treatment for exercising any of your privacy rights. Please note that if exercising certain rights—such as a request to delete your personal information—limits our ability to process your data, we may be unable to provide you with some products or services or interact with you in the same way as before. 

Nevada Residents: If you are a resident of the state of Nevada in the United States, please note Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. To submit such a request, please contact us at affittoapp312@gmail.com with the subject line “Nevada Opt-Out”. 

Other U.S. Residents: These U.S. State Privacy Disclosures (the “U.S. State Disclosures”) supplement the information contained in our Policy and apply solely to individual residents of U.S. states with consumer privacy laws that provide individuals with rights to access, correct, delete, and control certain uses of their personal data. These states currently include California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia. 

Changes to Our Privacy Policy 

It is our Policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will notify you through an email, a notice on the website, or through the App. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and this privacy policy to check for any changes. 

Contact Information 

To ask questions or comment about this privacy policy and our privacy practices, contact us at: 

111 North Wabash Ave 

STE. 100 

Chicago, IL 60602 

affittoapp312@gmail.com 

(312) 725-9016